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language:"eng"
~language:"nep"
~source:"usbk"
~subject:"Management"
~subject:"Werbung"
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Subject
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Management
Werbung
Marketing
2,774
Aufsatzsammlung
164
Strategisches Management
126
Internet
125
Unternehmen
106
Einführung
105
Verbraucherverhalten
93
Ratgeber
89
Markenpolitik
84
Marketingmanagement
82
Kundenmanagement
77
Verkauf
71
Dienstleistung
68
Fallstudiensammlung
67
USA
62
Advertising
61
Tourismus
60
Internet marketing
56
Brand name products
54
Electronic Commerce
54
Klein- und Mittelbetrieb
53
Strategische Planung
53
Kongress
52
Lehrbuch
49
Marketing.
43
Marketingstrategie
43
Selling
42
Small business
40
Wörterbuch
40
United States
37
Öffentlichkeitsarbeit
37
Consumer behavior
36
Kommunikation
35
Verkaufstechnik
35
Markenartikel
34
Zielgruppe
34
Strategic planning
33
Design
32
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Type of publication
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Book / Working Paper
434
Type of publication (narrower categories)
All
Bibliographie
38
Wörterbuch
3
Konferenzschrift
2
Biographie
1
Dissertation u.a. Prüfungsschriften
1
Enzyklopädie
1
Festschrift
1
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Language
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English
Nepali
German
103
Undetermined
81
French
2
Author
All
Baack, Donald
6
Clow, Kenneth E.
6
Hiam, Alexander
5
Kotler, Philip
5
Walker, Orville C.
5
Winer, Russell S.
5
Hair, Joseph F.
4
Mullins, John W.
4
Paley, Norton
4
Shaw, Stephen
4
Wheeler, Alina
4
Wilson, Richard M. S.
4
Best, Roger J.
3
Cohen, William A.
3
Donnelly, James Howard
3
Doyle, Peter
3
Gilligan, Colin
3
Hartline, Michael D.
3
Kitchen, Philip J.
3
Lamb, Charles W.
3
McDaniel, Carl D.
3
McDonald, Malcolm
3
Peter, Jerome Paul
3
Aaker, David A.
2
Arens, William F.
2
Baier, Werner
2
Belch, George E.
2
Belew, Shannon
2
Bovée, Courtland L.
2
Brittain, Paul
2
Buhr, Carl-Christian
2
Coates, Gwen
2
Collins, Thomas L.
2
Cox, Roger
2
Elad, Joel
2
Ferrell, Odies C.
2
Fisk, Peter
2
Griswell, J. Barry
2
Heiman, Stephen E.
2
Helsdingen, Piet van
2
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Institution
All
Advertising Research Foundation
1
Chartered Institute of Marketing <London>
1
Conference on Marketing Strategies for Central and Eastern Europe <6, 1998, Wien>
1
Institut für Marktorientierte Unternehmensführung <Mannheim>
1
Institute of Leadership and Management <London>
1
Nordic Conference on Business Economics <9, 1983, København>
1
Printers' Ink Publishing Company <New York, NY>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
5
CIM practice & revision kit / Professional post-graduate diploma in marketing
2
International journal of internet marketing and advertising : IJIMA
2
Research papers from the Chair of Marketing / Fernuniversität in Hagen
2
[International encyclopedia of modern hospitality and tourism management
2
Advances in business marketing and purchasing
1
Business development manuals
1
CIM practice & revision kit / Professional diploma in marketing
1
CIM tutorial texts
1
De Gruyter studies in organization
1
Dtv
1
Foundations and trends in marketing : FTMKT
1
International journal of technology management : IJTM
1
International library of technolgy
1
International series in quantitative marketing
1
Journal of travel and tourism marketing
1
Pragmatics & beyond : an interdisciplinary series of language studies
1
Research in competence based management
1
Research in competence-based management : RCBM
1
Routledge studies in international business and the world economy
1
Turun Kauppakorkeakoulun julkaisuja / A
1
Working paper / Jyväskylän Yliopisto Taloustietieden Tiedekunta
1
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Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
738
BASE
45
OLC EcoSci
5
EconStor
4
USB Cologne (business full texts)
3
RePEc
2
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1
Building the value machine : transforming your business through collaborative customer partnerships
Cheverton, Peter
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004946873
Saved in:
2
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
Saved in:
3
Advertising & sales promotion
Kaser, Kenneth
-
2013
Persistent link: https://www.econbiz.de/10009599314
Saved in:
4
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
Saved in:
5
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina
(
contributor
)
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009694935
Saved in:
6
Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2012
-
5. ed., global ed.
Persistent link: https://www.econbiz.de/10009635262
Saved in:
7
Creative 4cast : a new solution for the future of advertising
Nenna, Emanuele
-
2012
Persistent link: https://www.econbiz.de/10009668799
Saved in:
8
Advertising age : the principles of advertising and marketing communication at work
Thorson, Esther
;
Duffy, Margaret
-
2012
-
internat. ed.
Persistent link: https://www.econbiz.de/10009285148
Saved in:
9
Advertising media planning : a brand management approach
Kelley, Larry D.
;
Jugenheimer, Donald W.
;
Sheehan, Kim …
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009362153
Saved in:
10
Advertising : [M]
Arens, William F.
;
Schaefer, David H.
;
Weigold, Michael F.
-
2012
Persistent link: https://www.econbiz.de/10009362924
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