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~type_genre:"Reprint"
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History of marketing thought ; Volume 3
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3
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ECONIS (ZBW)
129
USB Cologne (EcoSocSci)
19
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51
Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael
;
Steenkamp, Jan-Benedict E. M.
-
2009
Persistent link: https://www.econbiz.de/10003794843
Saved in:
52
The cost center that paid its way
Kirby, Julia
- In:
Making change stick
,
(pp. 101-125)
.
2009
Persistent link: https://www.econbiz.de/10003807753
Saved in:
53
Corporate social responsibility theories : mapping the territory
Garriga, Elisabet
;
Melé Carné, Domènec
-
2009
Persistent link: https://www.econbiz.de/10003919598
Saved in:
54
Marketing as constructive engagement
Shultz, Clifford J.
-
2009
Persistent link: https://www.econbiz.de/10003876038
Saved in:
55
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
56
The social consequences of marketing : macromarketing and public policy
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003876057
Saved in:
57
Normative perspectives for ethical and socially responsible marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
-
2009
Persistent link: https://www.econbiz.de/10003876280
Saved in:
58
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
-
2009
Persistent link: https://www.econbiz.de/10003876547
Saved in:
59
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert D.
-
2009
Persistent link: https://www.econbiz.de/10003876639
Saved in:
60
Alleviating poverty : a macro/micro marketing perspective
Kotler, Philip
;
Roberto, Ned
;
Leisner, Tony
-
2009
Persistent link: https://www.econbiz.de/10003876667
Saved in:
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