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language:"eng"
~language:"spa"
~person:"Gbadamosi, Ayantunji"
~person:"Leeflang, Peter"
~subject:"Theory"
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Marketing
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Gbadamosi, Ayantunji
Leeflang, Peter
Kotler, Philip
20
Franses, Philip Hans
17
Peter, Jerome Paul
13
Donnelly, James H.
12
Keller, Kevin Lane
9
Lamb, Charles W.
9
McDaniel, Carl D.
8
Hair, Joseph F.
7
Malhotra, Naresh K.
6
Stern, Louis W.
6
Wierenga, Berend
6
Ansary, Adel I. el-
5
Boyd, Harper W.
5
Hruschka, Harald
5
Meyer, Jörn-Axel
5
Paap, Richard
5
Perreault, William D.
5
Armstrong, Gary
4
Boone, Louis E.
4
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4
Eliaz, Kfir
4
Emran, M. Shahe
4
Fanelli, Duke
4
Green, Paul E.
4
Kaiser, Ulrich
4
Kopel, Michael
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Kurtz, David L.
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Lusch, Robert F.
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McCarthy, Edmund Jerome
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3
Ahlert, Dieter
3
Arkolakis, Costas
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Contemporary issues in marketing : principles and practice
1
Fundamentals of marketing research ; Vol. 4
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International series in quantitative marketing : ISQM
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schmalenbach business review : sbr
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The nature and scope of marketing research
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ECONIS (ZBW)
9
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1
Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
2
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
3
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
4
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
Saved in:
5
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
Saved in:
6
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
7
Building models for marketing decisions
Leeflang, Peter
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001446367
Saved in:
8
The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
3
,
pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
Saved in:
9
Building implementable marketing models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
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