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language:"eng"
~language:"spa"
~person:"Kitchen, Philip J."
~subject:"Relationship marketing"
~subject:"Werbung"
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Relationship marketing
Werbung
Marketing
25
Advertising
5
Marketing management
5
Marketingmanagement
5
Kommunikation
4
Aufsatzsammlung
3
Brand management
3
Communication
3
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Kitchen, Philip J.
Kotler, Philip
11
Armstrong, Gary
9
Baack, Donald
8
Clow, Kenneth E.
8
Wheeler, Alina
8
Koschnick, Wolfgang J.
6
Grönroos, Christian
5
Lindgreen, Adam
5
Sheth, Jagdish N.
5
Soloveichik, Rachel
5
Tadajewski, Mark
5
Bjerre, Mogens
4
Collins, Thomas L.
4
Egan, John
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Gremler, Dwayne D.
4
Hackley, Christopher E.
4
Hollensen, Svend
4
Hougaard, Søren
4
Kreicbergs, Toms
4
Opresnik, Marc Oliver
4
Pride, William M.
4
Rapp, Stan
4
Rudanko, Leena
4
Wang, Jing
4
Ščeulovs, Deniss
4
Abu-Shamaa, Rasha
3
Adeola, Ogechi
3
Al-Rabayah, Wafaa
3
Alsmadi, Izzat
3
Andersen, Poul Houman
3
Baron, Steve
3
Belch, George E.
3
Berger, Arthur Asa
3
Best, Roger J.
3
Bitner, Mary Jo
3
Blakeman, Robyn
3
Cong, Lin William
3
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Journal of business strategy
1
Journal of promotion management : JPM
1
Working paper / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
2
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1
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
2
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
3
A reader in marketing communications
Kitchen, Philip J.
(
ed.
)
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10013488424
Saved in:
4
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
Saved in:
5
Marketing mind prints
Kitchen, Philip J.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001851358
Saved in:
6
Marketing mind prints
Kitchen, Philip J.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10004800039
Saved in:
7
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
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