Economic crisis and its impact on promotion and media in Cyprus
Year of publication: |
July-December 2016
|
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Authors: | Papasolomou, Ioanna ; Kitchen, Philip J. ; Panopoulos, Anastasios ; Sabova, Maria |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 5, p. 719-734
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Subject: | advertising | Cyprus | economic crises | marketing communications | public relations | Zypern | Wirtschaftskrise | Economic crisis | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | Marketing | Marketingmanagement | Marketing management | Finanzkrise | Financial crisis |
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