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language:"eng"
~language:"spa"
~subject:"Internet marketing"
~type_genre:"Handbook"
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1
The SAGE handbook of digital marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013350348
Saved in:
2
The SAGE handbook of social media marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013357362
Saved in:
3
Entrepreneurship marketing : principles and practice of SME marketing
Nwankwo, Sonny
(
ed.
);
Gbadamosi, Ayantunji
(
ed.
)
-
2020
-
Second edition
Persistent link: https://www.econbiz.de/10012134383
Saved in:
4
Marketing communications : integrating online and offline, customer engagement and digital technologies
Smith, Paul R.
;
Zook, Ze
-
2020
-
Seventh edition
Persistent link: https://www.econbiz.de/10012199145
Saved in:
5
Contemporary issues in marketing : principles and practice
Gbadamosi, Ayantunji
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012104336
Saved in:
6
Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M.
-
2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand...
Persistent link: https://www.econbiz.de/10011754596
Saved in:
7
Marketing communications : offline and online integration, engagement and analytics
Smith, Paul R.
;
Zook, Ze
-
2016
-
Sixth edition
Persistent link: https://www.econbiz.de/10011389489
Saved in:
8
Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave
;
Smith, Paul R.
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009667694
Saved in:
9
E-marketing : applications of information technology and the Internet within marketing
Molenaar, Cor
-
2012
Persistent link: https://www.econbiz.de/10009357180
Saved in:
10
E-marketing
Strauss, Judy
;
Frost, Raymond
-
2012
-
6. ed., international ed.
Persistent link: https://www.econbiz.de/10009315456
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