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language:"eng"
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~type_genre:"Bibliografie enthalten"
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History of marketing thought ; Volume 3
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Evolving and emerging issues in marketing strategy
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Legends in marketing
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Marketing, ethics and society : critical reflections
4
The development of critical perspectives in marketing
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Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
The nature and scope of marketing research
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Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
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International marketing ; Vol. 3
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1
Cambridge studies in the history of mass communications
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De Gruyter studies in organization : an international series by internationally known authors presenting current fields of research in organization
1
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Economics and management of tourism
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Ethics and morality in consumption : interdisciplinary perspectives
1
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1
HBR's 10 must reads series
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Handbook of new institutional economics
1
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International marketing ; Vol. 1
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International marketing ; Vol. 2
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International series in operations research & management science
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International series in quantitative marketing : ISQM
1
Jahrbuch der KMU-Forschung
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Learning by populations of organizations
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Macromarketing - a global focus ; Vol. 2
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ECONIS (ZBW)
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71
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
72
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
73
Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
74
What is marketing knowledge? Stage I : forms of marketing knowledge
Rossiter, John R.
-
2008
Persistent link: https://www.econbiz.de/10003610621
Saved in:
75
From marketing knowledge to marketing principles
Uncles, Mark
-
2008
Persistent link: https://www.econbiz.de/10003610627
Saved in:
76
Markets, market-making and marketing
Araujo, Luis
-
2008
Persistent link: https://www.econbiz.de/10003610686
Saved in:
77
Marketing, the consumer society and hedonism
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 187-210)
.
2008
Persistent link: https://www.econbiz.de/10003673941
Saved in:
78
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
Witkowski, Terrence H.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 211-244)
.
2008
Persistent link: https://www.econbiz.de/10003673956
Saved in:
79
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
80
Firms and the creation of new markets
Anderson, Erin
;
Gatignon, Hubert A.
- In:
Handbook of new institutional economics
,
(pp. 401-431)
.
2008
Persistent link: https://www.econbiz.de/10003703802
Saved in:
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