What is marketing knowledge? Stage I : forms of marketing knowledge
John R. Rossiter
| Year of publication: |
2008
|
|---|---|
| Authors: | Rossiter, John R. |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 62-78
|
| Subject: | Marketingtheorie | Marketing theory | Marketing | Wissen | Knowledge | Implizites Wissen | Tacit knowledge |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Marketing theory ; 1 (2001), 1, pp. 9 - 26 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610621