A critique of prospect theory and framing with particular reference to consumer decisions
| Year of publication: |
2019
|
|---|---|
| Authors: | Rossiter, John R. |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - 2019 (29.08.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1779 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081505