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language:"eng"
~person:"Becker, Annika"
~person:"Casidy, Riza"
~subject:"Brand management"
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Brand management
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Becker, Annika
Casidy, Riza
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Daw, Jocelyne
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Journal of nonprofit & public sector marketing
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Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
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2
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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