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language:"eng"
~person:"Becker, Annika"
~person:"Clark, Moira"
~subject:"Brand management"
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Brand management
Nonprofit marketing
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Becker, Annika
Clark, Moira
Chapleo, Chris
4
Boenigk, Silke
3
Mitchell, Sarah-Louise
3
Bang, Nguyen
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Cone, Carol
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Daw, Jocelyne
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Nonprofit management & leadership
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ECONIS (ZBW)
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
2
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
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