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language:"eng"
~person:"Fogel, Joshua"
~person:"Mukherjee, Avinandan"
~subject:"Advertising effects"
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Advertising effects
Advertising
8
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Direct marketing
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8
Werbung
8
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information seeking behavior
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physicians
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Advertising effectiveness
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Direct-To-Consumer Advertising
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Direct-to-consumer advertising
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E-Commerce
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Fogel, Joshua
Mukherjee, Avinandan
Aikin, Kathryn J.
4
Huh, Jisu
4
Park, Jin Seong
4
Sullivan, Helen W.
4
Bar, Talia
3
Betts, Kevin R.
3
Bradford, W. David
3
Dave, Dhaval
3
Jin, Ginger Zhe
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Lillard, Dean R.
3
Liu, Qiang
3
Saffer, Henry
3
Albers, Sönke
2
Ball, Jennifer Gerard
2
Bertrand, Marianne
2
Bhutada, Nilesh
2
Boudewyns, Vanessa
2
Chintagunta, Pradeep K.
2
Eastin, Matthew S.
2
Iizuka, Toshiaki
2
Jayawardhana, Jayani
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Ju, Ilwoo
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Kalwani, Manohar U.
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Karlan, Dean
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Lee-Wingate, Sooyeon Nikki
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Limbu, Yam B.
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Liu, Hongju
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Mantrala, Murali K.
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Mullainathan, Sendhil
2
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2
Rollins, Brent L.
2
Shafir, Eldar
2
Sinkinson, Michael
2
Sridhar, Shrihari
2
Starc, Amanda
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International journal of pharmaceutical and healthcare marketing : IJPHM
3
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
3
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
4
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
5
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
6
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
7
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
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