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language:"eng"
~person:"Gil Saura, Irene"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
15
Customer satisfaction
15
Einzelhandel
15
Konsumentenverhalten
15
Kundenzufriedenheit
15
Retail trade
15
Brand image
12
Markenimage
12
Service quality
12
Markenführung
9
Customer value
7
Kundenwert
7
Lieferantenmanagement
7
Spain
7
Spanien
7
Supplier relationship management
7
Hotel industry
6
Hotellerie
6
Brand equity
5
Information technology
5
Informationstechnik
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand loyalty
4
Business-to-business marketing
4
Innovation
4
Loyalty
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
Croatia
3
Kroatien
3
Marketing management
3
Marketingmanagement
3
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English
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Gil Saura, Irene
Han, Heesup
27
Loureiro, Sandra Maria Correia
26
Prentice, Catherine
23
Hollebeek, Linda D.
22
Mattila, Anna S.
18
Rahman, Zillur
16
Japutra, Arnold
15
Rather, Raouf Ahmad
15
Khan, Imran
14
Klaus, Philipp
14
Fetscherin, Marc
13
Kumar, Vikas
13
Quach, Sara
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Balaji, M. S.
12
Gong, Taeshik
12
Gustafsson, Anders
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
12
King, Ceridwyn
12
McColl-Kennedy, Janet R.
12
Sarkar, Abhigyan
12
Usman, Osly
12
Šerić, Maja
12
Casidy, Riza
11
Fournier, Susan
11
Ahn, Jiseon
10
Bang, Nguyen
10
Guzman, Francisco
10
Qu, Hailin
10
Roy, Sanjit
10
So, Kevin Kam Fung
10
Carlson, Jamie
9
Fatma, Mobin
9
Ko, Eunju
9
Kunkel, Thilo
9
Lee, Seonjeong
9
Park, Jungkun
9
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The journal of brand management : an international journal
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of vacation marketing : an international journal
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
21
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
4
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
8
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
9
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
10
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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