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language:"eng"
~person:"Kolsaker, Ailsa"
~person:"Nederstigt, Ulrike"
~subject:"E-Mail"
~subject:"Werbewirkung"
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Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
2
Finding the tipping point : visual metaphor and conceptual complexity in advertising
Mulken, Margot van
;
Hooft, Andreu van
;
Nederstigt, Ulrike
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 333-343
Persistent link: https://www.econbiz.de/10010470002
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