//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Magnusson, Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Globales Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
International marketing
12
Internationales Marketing
12
Brand image
5
Consumer behaviour
5
Designation of origin
5
Herkunftsbezeichnung
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
USA
3
United States
3
China
2
Export
2
Rules of origin
2
Ursprungsregeln
2
Welt
2
World
2
country of origin
2
export performance
2
Brand origin recognition accuracy
1
Consumers
1
Country image
1
Country of association
1
Country of origin
1
Cultural identity
1
Global branding
1
Globalisierung
1
Globalization
1
India
1
Indien
1
KMU
1
Kulturelle Identität
1
Marketing management
1
Marketingmanagement
1
Media usage
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
3
Book section
3
Language
All
English
Author
All
Magnusson, Peter
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Griffith, David A.
18
Jain, Subhash C.
18
Zou, Shaoming
17
Craig, C. S.
16
Ghauri, Pervez N.
16
Keegan, Warren J.
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Sousa, Carlos M. P.
15
Solberg, Carl Arthur
14
Steenkamp, Jan-Benedict E. M.
14
Westjohn, Stanford A.
14
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Schlegelmilch, Bodo B.
12
Gabrielsson, Mika
11
Julian, Craig C.
11
Papadopoulos, Nicolas G.
11
Ryans, John K.
11
Taylor, Charles Raymond
11
Alon, Ilan
10
Helsen, Kristiaan
10
Kumar, V.
10
Mueller, Barbara
10
Quelch, John A.
10
Shoham, Aviv
10
more ...
less ...
Published in...
All
Journal of international marketing
5
Handbook of research in international marketing
2
International marketing review
2
Entrepreneurship in international marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
12
Showing
11
-
12
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
Saved in:
12
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->