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language:"eng"
~person:"Mueller, Barbara"
~person:"Taylor, Charles Raymond"
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Search: subject_exact:"Globales Marketing"
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International marketing
19
Internationales Marketing
19
Advertising effects
10
Werbewirkung
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7
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7
Consumer behaviour
6
Cultural identity
6
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Mueller, Barbara
Taylor, Charles Raymond
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Griffith, David A.
18
Jain, Subhash C.
18
Craig, C. S.
16
Ghauri, Pervez N.
16
Keegan, Warren J.
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Zou, Shaoming
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Sousa, Carlos M. P.
15
Steenkamp, Jan-Benedict E. M.
14
Westjohn, Stanford A.
14
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Solberg, Carl Arthur
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Schlegelmilch, Bodo B.
12
Gabrielsson, Mika
11
Julian, Craig C.
11
Kumar, V.
11
Papadopoulos, Nicolas G.
11
Ryans, John K.
11
Alon, Ilan
10
Gnizy, Itzhak
10
Helsen, Kristiaan
10
Quelch, John A.
10
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International journal of advertising : the quarterly review of marketing communications
4
Journal of international marketing
3
Advances in international marketing
2
Handbook of research on international advertising
2
International journal of advertising : the review of marketing communications
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising research
1
Journal of world business : JWB
1
Measurement and research methods in international marketing
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
19
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1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
3
Cross-cultural and religious perspectives on marketing ethics
Taylor, Charles Raymond
;
Panteqi, Mivena
- In:
The SAGE handbook of marketing ethics
,
(pp. 43-57)
.
2021
Persistent link: https://www.econbiz.de/10012304703
Saved in:
4
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
5
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
6
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
7
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
8
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
9
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
10
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
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