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language:"eng"
~person:"Xie, Ying"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Advertising effects
Arzneimittel
2
Direct marketing
2
Direktmarketing
2
Pharmaceuticals
2
Werbewirkung
2
Advertising
1
Consumer behaviour
1
Direct-to-consumer advertising
1
Informativeness
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Konsumentenverhalten
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Metacognitive processing
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Persuasive intent
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Product-claim DTCA
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Xie, Ying
Aikin, Kathryn J.
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Ju, Ilwoo
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
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The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10009790619
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2
Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10008667685
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