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language:"eng"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~type_genre:"Case study"
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Brand management
Dienstleistungsqualität
Beziehungsmarketing
244
Relationship marketing
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Marketingmanagement
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International journal of services and operations management
2
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2
The journal of brand management : an international journal
2
Corporate brand and corporate reputation
1
Diversity in European marketing : text and cases
1
Financial institutions and development
1
Fontys Venlo - publication of applied sciences
1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review on emerging markets
1
International journal of management & enterprise development : IJMED
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Management information systems : mis quarterly
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
Quality management journal : QMJ
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The IUP journal of brand management : IJBRM
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
28
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1
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
2
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
3
A novel framework for customer-driven service strategies : a case study of a restaurant chain
Chen, Li-fei
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 119-128
Persistent link: https://www.econbiz.de/10010239937
Saved in:
4
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
5
Encouraging CRM systems usage : a study among bank managers
Vella, Joseph
;
Caruana, Albert
- In:
Management research review
35
(
2012
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10009501072
Saved in:
6
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
7
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
8
Brand Starbucks : regaining its lost soul
John, Doris Rajakumari
;
Suresh, K.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
Saved in:
9
Impact of user satisfaction with mandated CRM use on employee service quality
Hsieh, J. J. Po-An
;
Rai, Arun
;
Petter, Stacie
;
Zhang, Ting
- In:
Management information systems : mis quarterly
36
(
2012
)
4
,
pp. 1065-1080
Persistent link: https://www.econbiz.de/10009680791
Saved in:
10
Using a business game concept to enhance servitization : a longitudinal case study
Laine, Teemu
;
Paranko, Jari
;
Suomala, Petri
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
5
,
pp. 428-446
Persistent link: https://www.econbiz.de/10009681580
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