Impact of user satisfaction with mandated CRM use on employee service quality
Year of publication: |
2012
|
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Authors: | Hsieh, J. J. Po-An ; Rai, Arun ; Petter, Stacie ; Zhang, Ting |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 36.2012, 4, p. 1065-1080
|
Subject: | Beziehungsmarketing | Relationship marketing | Vertriebs-Informationssystem | Sales information system | Dienstleistungsqualität | Service quality | Telekommunikationssektor | Telecommunications industry | China |
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