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language:"eng"
~subject:"Griechenland"
~subject:"Marketing"
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Griechenland
Marketing
Bankmarketing
269
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265
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80
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80
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66
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45
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44
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37
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Mylonakis, John
3
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Soureli, Magdalini
2
Avram, Emanuela
1
Berry, Leonard L.
1
Camp, Lucian
1
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1
Channon, Derek F.
1
Channon, Derek French
1
Chen, Jie
1
Dimitriadis, Sergios
1
Donnelly, James H.
1
Ennew, Christine T.
1
Furdui, Iulia
1
Gibbs, Paul
1
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1
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1
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Center for International Research in Consumers Location and Their Environments
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Journal of financial services marketing : JFSM
3
Banks and bank systems : international research journal
2
Economic development : journal of the Institute of Economics, Skopje
1
Journal for international business and entrepreneurship development
1
Macmillan studies in marketing management
1
Romanian economic and business review
1
Schriftenreihe Studien zum Konsumentenverhalten
1
The ICFAI University journal of bank management : IJBM
1
The Marketing series
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The journal of services marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
No small change : why financial services needs a new kind of marketing
Camp, Lucian
;
Thomson, Anthony
-
2018
Persistent link: https://www.econbiz.de/10013547089
Saved in:
2
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
3
A model of green bank marketing
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10009681450
Saved in:
4
Customers' relationship expectations and costs as segmentation variables : preliminary evidence from banking
Dimitriadis, Sergios
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10009272268
Saved in:
5
Trends in marketing communications and the level of implementation in the banking industry in Macedonia
Petkovska Mirčevska, Tatjana
;
Petrovska, Ilijana
- In:
Economic development : journal of the Institute of …
12
(
2010
)
3
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009502322
Saved in:
6
Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John
- In:
The ICFAI University journal of bank management : IJBM
8
(
2009
)
2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10003859060
Saved in:
7
Relationship banking marketing and its implications on Piraeus Bank
Preda, Oana
;
Avram, Emanuela
;
Furdui, Iulia
- In:
Romanian economic and business review
4
(
2009
)
2
,
pp. 95-100
Persistent link: https://www.econbiz.de/10009012522
Saved in:
8
Greek banks in international markets: a study of entry models and approaches
Vasiliadis, Labros
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 254-269
Persistent link: https://www.econbiz.de/10003771034
Saved in:
9
The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Mylonakis, John
- In:
Banks and bank systems : international research journal
3
(
2008
)
4
,
pp. 44-49
Persistent link: https://www.econbiz.de/10003844958
Saved in:
10
Factors that affect consumers' cross-buying intention : a model for financial services
Soureli, Magdalini
;
Lewis, Barbara R.
;
Karantinou, …
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003806426
Saved in:
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