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language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Welt"
~subject:"Werbung"
~type_genre:"Conference proceedings"
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Konsumentenverhalten
Welt
Werbung
Marketing
121
Marketingtheorie
24
World
24
Market research
23
Marketing theory
23
Marktforschung
23
Marketing management
22
Marketingmanagement
22
Theorie
21
Theory
21
Management
18
Consumer behaviour
17
USA
15
United States
15
India
10
Indien
10
Beziehungsmarketing
8
Deutschland
8
Germany
8
Relationship marketing
8
Entrepreneurship
7
Innovation
7
Entrepreneurship approach
6
Corporate Social Responsibility
5
Corporate social responsibility
5
EU countries
5
EU-Staaten
5
Europa
5
Romania
5
Rumänien
5
Advertising
4
Business start-up
4
Dienstleistung
4
E-commerce
4
Eastern Europe
4
Electronic Commerce
4
Europe
4
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Undetermined
3
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2
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Book / Working Paper
40
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Conference proceedings
Article in journal
889
Aufsatz in Zeitschrift
889
Collection of articles of several authors
173
Sammelwerk
173
Aufsatz im Buch
126
Book section
126
Aufsatzsammlung
117
Graue Literatur
109
Non-commercial literature
109
Konferenzschrift
74
Working Paper
67
Arbeitspapier
61
Lehrbuch
47
Textbook
45
Hochschulschrift
41
Case study
34
Fallstudie
34
Thesis
25
Ratgeber
16
Glossar enthalten
15
Glossary included
15
Handbook
15
Handbuch
15
Collection of articles written by one author
14
Sammlung
14
Guidebook
13
Wörterbuch
11
Reprint
10
Bibliografie
9
Bibliografie enthalten
8
Bibliography included
8
Fallstudiensammlung
7
Nachschlagewerk
6
Reference book
6
Festschrift
5
Amtsdruckschrift
4
Bibliographie
4
Dictionary (multilingual)
4
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4
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Language
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English
German
22
Russian
7
French
1
Polish
1
Romanian
1
Author
All
Hennig-Thurau, Thorsten
2
Rossi, Patricia
2
Slotegraaf, Rebecca
2
Arnold, Todd J.
1
Babin, Barry J.
1
Bendeković, Jadranka
1
Braun, Gerhard O.
1
Dichter, Ernest
1
Dietl, Jerzy
1
Filipovic, Davor
1
Gries, Rainer
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hansen, Ursula
1
Herr, Paul M.
1
Hildebrandt, Lutz
1
Hofacker, Charles F.
1
Horch, Heinz-Dieter
1
Houston, Michael J.
1
Hunter, Gary K.
1
Jain, Rajnesh
1
Jørgensen, Steffen
1
Kardes, Frank R.
1
Kaufmann, Hans Rüdiger
1
Keller, Peter
1
Klacmer Calopa, Marina
1
Krishnan, Ram
1
Lutz, Richard J.
1
Mairamhof, Gaby B.
1
Makkar, Urvashi
1
Nantel, Jacques
1
Pandey, Vijay Kumar
1
Perreault, William D.
1
Robinson, Leroy
1
Sanjeev, Rinku
1
Schwarzkopf, Stefan
1
Steenburgh, Thomas J.
1
Swett, Pamela E.
1
Thelen, Eva M.
1
Tufte, Birgitte
1
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Institution
All
American Marketing Association
8
European Marketing Academy
2
World Marketing Congress <19., 2016, Paris>
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Center for International Research in Consumers Location and Their Environments
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Eastern European ESD Conference <3., 2014, Wien>
1
Economist Conference Unit <London>
1
European Society for Opinion and Marketing Research
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Conference on Savings Banks Marketing and Publicity <13, 1983, Helsinki>
1
International Geographical Union / Commission on Urban Development and Urban Life
1
International Savings Banks Institute
1
International Scientific Conference Economy and Globalisation <2, 2005, Tîrgu Jiu>
1
International Scientific Conference on Economic and Social Development <6., 2014, Wien>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Internationale Vereinigung Wissenschaftlicher Tourismusexperten
1
OECD
1
Organisation for Economic Co-operation and Development / Environmental Directorate
1
Scientific Conference on Innovation, Leadership & Entrepreneurship - Challenges of Modern Economy <2015, Dubrovnik>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Universitatea Constantin Brâncuşi <Tîrgu Jiu> / Facultatea de Ştiinţe Economice
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Varazdin Development and Entrepreneurship Agency
1
Warwick Business School
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
1
Workshop on Life Cycle Management and Trade <1993>
1
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Published in...
All
Developments in marketing science
2
AMA educators proceedings
1
AMA proceedings series
1
Abhandlungen Anthropogeographie
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advertising and consumer psychology
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
ESOMAR publication series
1
Edition Sportökonomie, Sportmanagement
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
International journal of wine business research : IJWBR
1
International tourism research and concepts
1
Journal of Islamic marketing : JIMA
1
Journal of academic research in economics
1
Lecture notes in economics and mathematical systems : LNEMS
1
OECD documents
1
Report / Marketing Science Institute
1
Schriftenreihe Studien zum Konsumentenverhalten
1
Texts from the Interdisciplinary Institute for Entrepreneurship at the University of Karlsruhe (TH) : IEP ...
1
[GDI-Schriften
1
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ECONIS (ZBW)
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Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
Saved in:
2
New challenges for tourism promotion : tackling high competition and multimedia changes ; [This book reports on outcomes of the 61st conference of AIEST which took place from 28th...
Keller, Peter
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009491905
Saved in:
3
Marketing at the confluence between entertainment and analytics ; Volume 1
Rossi, Patricia
(
ed.
)
-
World Marketing Congress <19., 2016, Paris>
-
2017
Persistent link: https://www.econbiz.de/10011660717
Saved in:
4
Marketing at the confluence between entertainment and analytics ; Volume 2
Rossi, Patricia
(
ed.
)
-
World Marketing Congress <19., 2016, Paris>
-
2017
Persistent link: https://www.econbiz.de/10011660718
Saved in:
5
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
6
DIEM 2015 : scientific conference on innovation, leadership & entrepreneurship - challenges of modern economy" : abstracts of the proceedings : 2st Dubrovnik International Economic...
Vrdoljak Raguž, Ivona
(
ed.
)
-
Scientific Conference on Innovation, Leadership & …
-
2015
Persistent link: https://www.econbiz.de/10011391371
Saved in:
7
Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, US...
Robinson, Leroy
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398331
Saved in:
8
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
9
Reinventing management strategies : the design for future ; issues in marketing and finance
Makkar, Urvashi
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010430762
Saved in:
10
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
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