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language:"eng"
~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Theorie
Marketing
3,490
Marketing management
1,031
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1,031
marketing
812
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708
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708
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441
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440
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Hruschka, Harald
5
Topaloğlu, Hüseyin
4
Laczniak, Gene R.
3
Lim, Weng Marc
3
Lusch, Robert F.
3
Rowley, Jennifer
3
Tadajewski, Mark
3
Woodside, Arch G.
3
Aggarwal, Himanshu
2
Amasaka, Kakuro
2
Andersen, Poul Houman
2
Baker, Michael John
2
Betts-Outland, Harriette
2
Braunstein, Andrew W.
2
Brodie, Roderick J.
2
Chaudhuri, Himadri Roy
2
Chintagunta, Pradeep K.
2
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2
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2
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2
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2
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2
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2
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2
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2
Ivens, Björn Sven
2
Johnson, Lester W.
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Kashif, Muhammad
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
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Journal of business research : JBR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of forecasting
11
Journal of the Academy of Marketing Science
10
The journal of business & industrial marketing
9
European journal of marketing : EJM
8
Journal of business-to-business marketing
8
Operations research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing management : MM
7
Journal of modelling in management
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Marketing theory
7
Cogent business & management
5
European journal of operational research : EJOR
5
American journal of agricultural economics
4
International journal of technology marketing : IJTMkt
4
Journal of customer behaviour
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of historical research in marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
AMS review : official publication of the Academy of Marketing Science
3
Business horizons
3
Eastern economic journal
3
Global business review
3
International journal of business information systems : IJBIS
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business ethics : JOBE
3
Journal of macromarketing
3
Journal of marketing
3
Journal of marketing for higher education
3
Journal of political economy
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
565
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71
Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion
Ghobadi, Somayeh Najafi
;
Bagherinejad, Jafar
; …
- In:
Journal of modelling in management
17
(
2022
)
2
,
pp. 633-654
Persistent link: https://www.econbiz.de/10013362615
Saved in:
72
Technical note: revenue volatility under uncertain network effects
Baron, Opher
;
Hu, Ming
;
Malekian, Azarakhsh
- In:
Operations research
70
(
2022
)
4
,
pp. 2254-2263
Persistent link: https://www.econbiz.de/10013366455
Saved in:
73
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
74
Let's get acquainted : an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
Osman, Ismah
;
Rehman, Mohsin Abdur
;
Sajid Mohy ul din
; …
- In:
Journal of Islamic marketing
13
(
2022
)
11
,
pp. 2209-2231
Persistent link: https://www.econbiz.de/10013536297
Saved in:
75
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
76
Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis
Manishimwe, Theoneste
;
Raimi, Lukman
;
Azubuike, Chidnma …
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 668-683
Persistent link: https://www.econbiz.de/10013463861
Saved in:
77
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
78
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
79
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
80
Customer engagement value : process, limitations and future research
Abo Elhamd, Eman
;
Shamma, Hamed
;
Saleh, Mohamed
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1144-1176
Persistent link: https://www.econbiz.de/10014334159
Saved in:
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