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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Australasian marketing journal
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Handbook of research on ethnic and intra-cultural marketing
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International's series in marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of fashion marketing and management
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ECONIS (ZBW)
452
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41
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41
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
42
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
43
Blowing smoke : how appeal type influences subjective norms and intentions to consume electronic cigarettes
Murdock, Mitchel R.
;
Rajagopal, Priyali
- In:
The psychology of consumer and social influence : …
,
(pp. 49-64)
.
2016
Persistent link: https://www.econbiz.de/10011588988
Saved in:
44
Special issue: Academy of Marketing Conference 2015
Robson, Julie
(
ed.
);
Waite, Kathryn
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011537453
Saved in:
45
Editorial: market competition and technology effects on consumerism and marketing research
Rajagopal
- In:
International journal of business competition and …
5
(
2016
)
4
,
pp. 153-155
Persistent link: https://www.econbiz.de/10011687351
Saved in:
46
Understanding students' preferences higher educational institutions : a conjoint analysis approach
Singh, Rajdeep
;
Kaur, Manpreet
;
Kaur, Prabhjot
;
Singh, …
- In:
Business analyst : a refereed journal of Shri Ram …
37
(
2016
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10011858726
Saved in:
47
Consumer behavior : building marketing strategy
Mothersbaugh, David L.
;
Hawkins, Del I.
-
2016
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10013547315
Saved in:
48
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
49
Special issue on data analytics for marketing intelligence
Chern, Ching-Chin
(
contributor
)
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 399-494
Persistent link: https://www.econbiz.de/10011373603
Saved in:
50
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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