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Market segmentation
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Dibb, Sally
4
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3
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3
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2
Grayson, Kent
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Segmentation in social marketing : process, methods and application
11
Handbook of research on ethnic and intra-cultural marketing
5
Innovation in pricing : contemporary theories and best practices
4
International marketing ; Vol. 2
4
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3
Trends and Issues in Global Tourism 2008
3
Fundamentals of marketing research ; Vol. 1
2
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2
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
2
Perspectives on consumer behaviour : theoretical aspects and practical applications
2
Progress in tourism marketing
2
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
2
The Oxford handbook of business and the natural environment
2
Advances in applied economics, business and development
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Artificial intelligence of things in smart environments : applications in transportation and logistics
1
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Business Process Management Workshops : BPM 2009 international workshops, Ulm, Germany, September 7, 2009 ; revised papers
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Business-to-business brand management : theory, research and executive case study exercises
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Change management in tourism : from "old" to "new" tourism
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China linking markets for growth
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China's reality and global vision : management research and development in China
1
China's rise and internationalization : regional and global challenges and impacts
1
Competition and regulation in the postal and delivery sector
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Conjoint measurement : methods and applications
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
1
Credit reporting systems and the international economy
1
Cross-cultural and critical perspectives on brands
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Customer relations
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Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
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ECONIS (ZBW)
156
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21
A new perspective on RFM analysis
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10011611183
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22
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Marketing performativity : theories, practices and devices
,
(pp. 61-83)
.
2017
Persistent link: https://www.econbiz.de/10011616286
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23
Identification of customer groups in the German term life market : a benefit segmentation
Schreiber, Florian
-
2017
Persistent link: https://www.econbiz.de/10011711768
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24
Market segmentation as a screening mechanism
Bose, Gautam
- In:
Paths for sustainable economic development : a …
,
(pp. 183-197)
.
2017
Persistent link: https://www.econbiz.de/10011948204
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25
Market segmentation for green electricity marketing results of a choice-based conjoint analysis with German electricity consumers
Hille, Stefanie Lena
;
Tabi, Andrea
;
Wüstenhaben, Rolf
- In:
Marketing renewable energy : concepts, business models …
,
(pp. 91-108)
.
2017
Persistent link: https://www.econbiz.de/10011699037
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26
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
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27
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
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28
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
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29
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
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30
Segmentation in social marketing : five steps to success
Dietrich, Timo
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 77-92)
.
2017
Persistent link: https://www.econbiz.de/10011557896
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