Identification of customer groups in the German term life market : a benefit segmentation
Florian Schreiber
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Schreiber, Florian |
| Published in: |
Annals of operations research ; volume 254, numbers 1/2 (July 2017). - New York, NY, USA : Springer. - 2017, p. 365-399
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| Subject: | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Conjoint-Analyse | Conjoint analysis | Lebensversicherung | Life insurance | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/s10479-017-2446-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011711768