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language:"eng"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Direct marketing
118
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Direct store delivery : concepts, applications and instruments
13
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International direct marketing : principles, best practices, marketing facts
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
Interactive and multi-channel marketing
3
Econometric models in marketing
2
Fundamentals of marketing research ; Vol. 3
2
Handbook of research in mobile business : technical, methodological, and social perspectives
2
Handbook of research on mobile marketing management
2
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
2
The strategic enterprise
2
Trust and new technologies : marketing and management on the Internet and mobile media
2
Advertising in a multimedia age
1
Advertising in developing and emerging countries : the economic, political and social context
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Bridging the gap between advertising academia and practice
1
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1
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1
Complex AI dynamics and interactions in management
1
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
E-commerce trends for organizational advancement : new applications and methods
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
From community to consumption : new and classical themes in rural sociological research ; [papers presented at the XII World Congress of Rural Sociology held in South Korea in 2008]
1
Future directions in postal reform
1
Global Value Chains in Latin America : Experiences of Transformations
1
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Handbook of quantitative supply chain analysis : modeling in the e-business era
1
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International marketing and trade of quality food products
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Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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1
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
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2
Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
3
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
4
Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Sharma, Neha
;
Dutta, Nirankush
- In:
Handbook of research on business model innovation …
,
(pp. 275-296)
.
2023
Persistent link: https://www.econbiz.de/10014281852
Saved in:
5
Coffee from micro-batches as a new form of marketing : the case of producers in the Western Central Valley, Costa Rica
Sáenz Segura, Fernando
;
Pérez Vásquez, Alma
;
Servín …
- In:
Global Value Chains in Latin America : Experiences of …
,
(pp. 163-186)
.
2023
Persistent link: https://www.econbiz.de/10014320436
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6
Direct marketing in the Kenyan public sector
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 43-65)
.
2023
Persistent link: https://www.econbiz.de/10014289794
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7
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
8
Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
Saved in:
9
Building a data mining framework for target marketing
March, Nicolas
-
2011
Persistent link: https://www.econbiz.de/10009580290
Saved in:
10
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
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