Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Year of publication: |
2023
|
---|---|
Authors: | Sharma, Neha ; Dutta, Nirankush |
Published in: |
Handbook of research on business model innovation through disruption and digitalization. - Hershey, PA : IGI Global, ISBN 978-1-6684-4895-3. - 2023, p. 275-296
|
Subject: | Electronic Commerce | E-commerce | Direktmarketing | Direct marketing | Geschäftsmodell | Business model |
-
Social Commerce : vom Hype zum Geschäftsmodell
(2011)
-
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill, (2012)
-
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A., (2013)
- More ...
-
Showrooming : a retrospective and prospective review using the SPAR-4-SLR methodological framework
Sharma, Neha, (2023)
-
Sharma, Neha, (2023)
-
Dutta, Nirankush, (2016)
- More ...