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~subject:"Brand management"
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
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Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433538
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Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433540
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Une réussite en beauté ou la fabuleuse aventure de Clarins
Courtin, Jacques
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2006
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1. éd.
Persistent link: https://www.econbiz.de/10003364920
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Les systèmes de distribution sélective dans la Communauté du point de vue de la politique de concurrence : le cas de l'industrie des parfums et des produits cosmétiques
Weber, André-Paul
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1988
Persistent link: https://www.econbiz.de/10014269261
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