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language:"hun"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~subject:"Brand image"
~subject:"E-commerce"
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Brand image
E-commerce
Consumer behaviour
391
Konsumentenverhalten
391
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
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Social web
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Confidence
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Marketing management
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Marketingmanagement
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Vertrauen
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Innovationsakzeptanz
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Viral marketing
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Virales Marketing
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Advertising
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India
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Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
Ahn, Jiseon
2
Chu, Rongwei
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
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Hong, Zhao
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Hu, Yanghong
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Huang, Stephen Chi-Tsun
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Le, Angelina Nhat Hanh
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Misra, Richa
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
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2
Shukla, Mahima
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
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Alam, Abdullah
1
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Andrianombonana, Haja Tiana Rakotondrainibe
1
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1
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1
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1
Assaf, A.
1
Bae, Byung Ryul
1
Bandyopadhyay, Argho
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
430
Journal of retailing and consumer services
366
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
120
International journal of hospitality management
82
Journal of marketing communications
80
European journal of marketing : EJM
78
Journal of international consumer marketing
78
International journal of internet marketing and advertising : IJIMA
70
Marketing intelligence & planning
70
Cogent business & management
69
International journal of electronic marketing and retailing : IJEMR
69
Electronic commerce research
67
Journal of internet commerce
67
International journal of consumer studies
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of fashion marketing and management
63
Journal of global marketing
62
Journal of strategic marketing
62
The journal of consumer marketing
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
International marketing review
55
Journal of the Academy of Marketing Science
55
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
52
International journal of retail & distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Journal of Islamic marketing
47
Journal of retailing
45
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
International journal of advertising : the review of marketing communications
39
Journal of marketing management : MM
39
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ECONIS (ZBW)
111
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
9
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
10
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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