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person:"Aguilar-Illescas, Rocio"
~person:"Ozuem, Wilson"
~subject:"Luxury goods"
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Search: subject_exact:"Kundenloyalität"
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Luxury goods
Customer retention
7
Kundenbindung
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Social Web
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Social web
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Internet marketing
5
Online-Marketing
5
Beziehungsmarketing
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Betriebliche Wertschöpfung
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Value creation
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Brand loyalty
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Luxusgüter
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Markentreue
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Social Media
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Brand management
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Customer integration
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Kundenintegration
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Marketingmanagement
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Aguilar-Illescas, Rocio
Ozuem, Wilson
Ansarin, Madina
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Hoyer, Wayne D.
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Krohmer, Harley
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Lobschat, Lara
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Martinelli, Elisa
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Stokinger, Ellen
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Vergura, Donata Tania
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Computer-mediated marketing strategies : social media and online brand communities
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ECONIS (ZBW)
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Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
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2
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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