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person:"Ahearne, Michael"
~person:"Backhaus, Klaus"
~type:"article"
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Search: subject_exact:"Business-to-business marketing"
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B-to-B-Marketing
20
Business-to-business marketing
20
Salespeople
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1972-2009
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Ahearne, Michael
Backhaus, Klaus
Johnston, Wesley J.
22
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Kowalkowski, Christian
16
Lindgreen, Adam
16
Sharma, Arun
15
Ulaga, Wolfgang
14
Homburg, Christian
13
Keränen, Joona
13
Di Benedetto, C. Anthony
12
Terho, Harri
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Agnihotri, Raj
11
Cova, Bernard
11
Kumar, V.
11
Rangarajan, Deva
11
Baumgarth, Carsten
10
Hinterhuber, Andreas
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Schmitz, Christian
10
Voeth, Markus
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Mora Cortez, Roberto
9
Sharma, Piyush
9
Snehota, Ivan
9
Tzempelikos, Nektarios
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Handbook of business-to-business marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business-to-business marketing
1
Journal of marketing
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
2
Geschäftstypenwahl im B2B-Bereich
Backhaus, Klaus
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 277-298)
.
2015
Persistent link: https://www.econbiz.de/10010531076
Saved in:
3
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
4
Was Vertriebler wirklich motiviert
Steenburgh, Thomas J.
;
Ahearne, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 34-41
Persistent link: https://www.econbiz.de/10009581524
Saved in:
5
Challenges of CRM implementation in business-to-business markets : a contingency perspective
Ahearne, Michael
;
Rapp, Adam
;
Mariadoss, Babu John
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 117-129
Persistent link: https://www.econbiz.de/10009505513
Saved in:
6
Motivating salespeople : what really works
Steenburgh, Thomas
;
Ahearne, Michael
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009568163
Saved in:
7
Sales force performance : a typology and future research priorities
Ahearne, Michael
;
Lam, Son K.
- In:
Handbook of business-to-business marketing
,
(pp. 496-520)
.
2012
Persistent link: https://www.econbiz.de/10009500124
Saved in:
8
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
9
The structure and evolution of business-to-business marketing : a citation and co-citation analysis
Backhaus, Klaus
;
Lügger, Kai
;
Koch, Matthias
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
Saved in:
10
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
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