//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Ahlert, Dieter"
~person:"Borawska, Anna"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuroscience"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Neuroscience
7
Neurowissenschaften
7
Cognition
4
Consumer behaviour
4
Kognition
4
Konsumentenverhalten
4
cognitive neuroscience
3
Computerspiel
2
Game theory
2
Market research
2
Marktforschung
2
Spieltheorie
2
Video game
2
Advertising
1
Advertising effects
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Brand
1
Brand management
1
Decision
1
Entscheidung
1
Experiment
1
Experimental economics
1
Experimentelle Ökonomik
1
In-game advertising
1
Internet marketing
1
Markenartikel
1
Markenführung
1
Neuromarketing
1
Online-Marketing
1
Simulation
1
Social campaign
1
Social relations
1
Soziale Beziehungen
1
Werbewirkung
1
Werbung
1
agent-based simulation
1
buying behavior
1
cognitive neuroscience techniques
1
computer game
1
more ...
less ...
Online availability
All
Free
3
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Language
All
English
4
German
3
Author
All
Ahlert, Dieter
Borawska, Anna
Kenning, Peter
14
Plassmann, Hilke
13
Riedl, René
13
Davis, Fred D.
10
Hubert, Anita Mirja
10
Waldman, David A.
10
Lee, Nick
9
Senior, Carl
9
Balthazard, Pierre A.
8
Dimoka, Angelika
8
Reimann, Martin
8
Smidts, Ale
8
Weber, Bernd
8
Becker, William J.
7
Ghadiri, Argang
7
Lindebaum, Dirk
7
Peters, Theo
7
Zak, Paul J.
7
Bagozzi, Richard P.
6
Bechara, Antoine
6
Cropanzano, Russell
6
Gutjahr, Gert
6
Hubert, Marco
6
Häusel, Hans-Georg
6
Léger, Pierre-Majorique
6
Vom Brocke, Jan
6
Karmarkar, Uma R.
5
Randolph, Adriane B.
5
Sanfey, Alan G.
5
Scheier, Christian
5
Sánchez-Fernández, Juan
5
Verbeke, Willem J. M. I.
5
Boksem, Maarten A. S.
4
Boyatzis, Richard E.
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Cerf, Moran
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
more ...
less ...
Published in...
All
European research studies
3
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Folia oeconomica Stetinensia : FOS
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
2
The effectiveness of computer games in social campaigns : a case study
Borawski, Mariusz
;
Borawska, Anna
;
Biercewicz, Konrad
; …
- In:
European research studies
23
(
2020
)
3
,
pp. 598-612
Persistent link: https://www.econbiz.de/10012287008
Saved in:
3
Incorporating neuroscience data into agent-based simulation models of buyer behavior
Borawska, Anna
;
Łatuszyńska, Małgorzata
- In:
European research studies
23
(
2020
)
4
,
pp. 1197-1212
Persistent link: https://www.econbiz.de/10012511317
Saved in:
4
Cognitive neuroscience tools in economic experiments investigating the decision making process
Borawska, Anna
- In:
Folia oeconomica Stetinensia : FOS
17
(
2017
)
1
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011780382
Saved in:
5
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
6
Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
Saved in:
7
Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Stoll, Marco
;
Hubert, Anita Mirja
;
Kenning, Peter
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 34-37
Persistent link: https://www.econbiz.de/10003781250
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->