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person:"Ahlert, Dieter"
~person:"O'Cass, Aron"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
38
Marketingmanagement
38
Brand management
11
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9
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8
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Beziehungsmarketing
7
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Ahlert, Dieter
O'Cass, Aron
Kotler, Philip
93
Bruhn, Manfred
84
Meffert, Heribert
66
Homburg, Christian
65
Pepels, Werner
46
Sheth, Jagdish N.
42
Kumar, V.
38
Keller, Kevin Lane
37
Esch, Franz-Rudolf
36
Kirchgeorg, Manfred
35
Tomczak, Torsten
35
Wiedmann, Klaus-Peter
34
Backhaus, Klaus
33
Bauer, Hans H.
33
Piercy, Nigel
30
Kitchen, Philip J.
29
Vrontis, Demetris
29
Kuß, Alfred
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Schneider, Willy
26
Berndt, Ralph
25
Burmann, Christoph
25
Diller, Hermann
23
Fritz, Wolfgang
23
Peter, Jerome Paul
23
Melewar, T. C.
22
Reinecke, Sven
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Simon, Hermann
21
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Bundesverband des Deutschen Textil-Einzelhandels
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Journal of strategic marketing
6
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Applied Marketing Science /Angewandte Marketingforschung
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
BTE-Fachdokumentation
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
European journal of marketing
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Applied Marketing Science
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Kohlhammer-Edition Marketing
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Marketing von Solutions : innovative Ansätze und Best Practices
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Münsteraner Schriften zur Distributions- und Handelsforschung
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
UTB / Wirtschaftswissenschaften
1
Wertschöpfungskette Automobilwirtschaft : Zulieferer - Hersteller - Handel ; internationaler Wettbewerb und globale Herausforderungen
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ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
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1
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
2
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
3
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
4
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
5
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
6
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
7
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
8
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
9
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
10
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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