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person:"Ahmad, Rais"
~person:"Hartmann, Patrick"
~source:"econis"
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Search: subject_exact:"Ökologisches Marketing"
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Green marketing
6
Öko-Marketing
6
Advertising effects
2
Environmental consciousness
2
Umweltbewusstsein
2
Werbewirkung
2
Advertising
1
Agrarboden
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6
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Ahmad, Rais
Hartmann, Patrick
Bang Nguyen Viet
7
Hinson, Robert
7
Khare, Arpita
7
Leonidou, Constantinos N.
7
Kumar, Prashant
6
Han, Heesup
5
Kupp, Martin
5
Leonidou, Leonidas C.
5
Lin, Jialing
5
Adeola, Ogechi
4
Adisa, Isaiah
4
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Delmas, Magali A.
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Grant, John
4
Iannuzzi, Al
4
Khandelwal, Utkal
4
Kirgiz, Ayca Can
4
M, Manida
4
Muralidharan, Sidharth
4
Nath, Vishnu
4
Paço, Arminda M. Finisterra do
4
Polonsky, Michael J.
4
Sharma, Vinay
4
Zhang, ZhongXiang
4
Zschiesche, Arnd
4
Adae, Eric Kwame
3
Apaolaza-Ibáñez, Vanessa
3
Becker, Joachim H.
3
Carrete-Lucero, Lorena de la Paz
3
Carrigan, Marylyn
3
Charter, Martin
3
Cronin, J. J.
3
D'Souza, Clare M.
3
Eidi, Fatemeh
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Esakki, Thangasamy
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International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of vacation marketing
1
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ECONIS (ZBW)
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1
Marketing for sustainability : travellers' intentions to stay in green hotels
D'Souza, Clare M.
;
Apaolaza, Vanessa
;
Hartmann, Patrick
; …
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012494067
Saved in:
2
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
3
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
4
Agriculture and rural marketing
Ahmad, Rais
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009776575
Saved in:
5
Consumer attitude and purchase intention toward green energy brands : the roles of psychological benefits and environmental concern
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1254-1263
Persistent link: https://www.econbiz.de/10009562037
Saved in:
6
Green advertising revisited : conditioning virtual nature experiences
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 715-739
Persistent link: https://www.econbiz.de/10003887905
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