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person:"Aitken, Robert"
~person:"Brexendorf, Tim Oliver"
~person:"Burmann, Christoph"
~subject:"Customer retention"
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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