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person:"Aktan, Ercan"
~person:"Juntunen, Mari"
~person:"Keller, Kevin Lane"
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Brand architecture
10
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10
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7
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3
Firmenimage
3
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Aktan, Ercan
Juntunen, Mari
Keller, Kevin Lane
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
12
Powell, Shaun M.
9
Foroudi, Pantea
8
Merrilees, Bill
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Sharifah Faridah Syed Alwi
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Hakenes, Hendrik
7
Iglesias, Oriol
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Ind, Nicholas
7
Peitz, Martin
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6
Bang, Nguyen
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Brexendorf, Tim Oliver
6
Burmann, Christoph
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Chen, Weifeng
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Redler, Jörn
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Suppliet, Moritz
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The journal of brand management : an international journal
2
Advances in corporate branding
1
Baltic journal of management
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Handbook of research on effective advertising strategies in the social media age
1
Harvard business review : HBR
1
Marketing intelligence & planning
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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ECONIS (ZBW)
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1
The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
Advances in corporate branding
,
(pp. 47-58)
.
2017
Persistent link: https://www.econbiz.de/10011584991
Saved in:
2
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
3
Time-based modifications to process theory illustrations through a corporate rebranding case study
Juntunen, Mari
- In:
Baltic journal of management
10
(
2015
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010512550
Saved in:
4
Corporate advertising at the age of social media
Aktan, Ercan
;
Ozupek, Mehmet Nejat
- In:
Handbook of research on effective advertising …
,
(pp. 197-212)
.
2015
Persistent link: https://www.econbiz.de/10011283753
Saved in:
5
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
6
Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
Saved in:
7
Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari
;
Juntunen, Jouni
;
Juga, Jari
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
Saved in:
8
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
Saved in:
9
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
10
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
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