//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Allender, William J."
~person:"So, Kevin Kam Fung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
5
Markentreue
5
Beziehungsmarketing
3
Brand image
3
Brand management
3
Consumer behaviour
3
Customer satisfaction
3
Hotel industry
3
Hotellerie
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Markenführung
3
Markenimage
3
Relationship marketing
3
Customer integration
2
Kundenintegration
2
Tourism
2
Tourismus
2
brand loyalty
2
customer engagement
2
Airline
1
Brand
1
Confidence
1
Customer engagement
1
Customer value
1
Dienstleistungsqualität
1
Discrete choice
1
Diskrete Entscheidung
1
Fluggesellschaft
1
Gastgewerbe
1
Hospitality industry
1
Hotels
1
Ice cream
1
Kundenwert
1
Latent profile analysis
1
Markenartikel
1
Person-centered approach
1
Preismanagement
1
Pricing strategy
1
Sales promotion
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Allender, William J.
So, Kevin Kam Fung
Dawes, John
11
Han, Heesup
8
Fetscherin, Marc
5
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Raut, Umesh Ramchandra
4
Rubio Benito, Natalia
4
Thomson, Matthew
4
Ahn, Jiseon
3
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
more ...
less ...
Published in...
All
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
2
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
3
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
4
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
5
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->