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person:"Altendorfer, Otto"
~person:"Siegert, Gabriele"
~subject:"Communication media"
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Search: subject_exact:"Medienökonomik"
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Communication media
Media economics
15
Medienökonomik
15
Deutschland
11
Germany
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Media industries
6
Mediensektor
6
Medienökonomie
6
Theorie
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Medien
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Medienwirtschaft
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Betriebswirtschaftslehre
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Advertising
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Business economics
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Communication science
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Film production
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Filmproduktion
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Media effect
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Media usage
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Medienrecht
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Medienwettbewerb
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Television programme
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Unterhaltungssendung
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Werbung
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Brand management
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Altendorfer, Otto
Siegert, Gabriele
Anderson, Simon P.
6
Beck, Hanno
5
Gabszewicz, Jean Jaskold
4
Krone, Jan
4
Besley, Timothy
3
Cagé, Julia
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Fetzer, Thiemo
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Islam, Roumeen
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Rimscha, M. Bjørn von
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Sjurts, Insa
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Albornoz, Luis Alfonso
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Andina-Díaz, Ascensión
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JMM : the international journal on media management
1
Schriften zur Medienwirtschaft und zum Medienmanagement
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ECONIS (ZBW)
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Identifying paths to audience success of media products : the media decision-makers’ perspective
Verhoeven, Marcel
;
Rimscha, M. Bjørn von
;
Krebs, Isabelle
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 51-77
Persistent link: https://www.econbiz.de/10011917626
Saved in:
2
Der Schutz innovativer publizistischer Konzepte im Medienwettbewerb : eine medienökonomische und medienrechtliche Untersuchung
Siegert, Gabriele
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400478
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