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person:"Amkreutz, Johann J."
~person:"Alzate, Miriam"
~person:"He, Wu"
~subject:"Online-Marketing"
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Online-Marketing
Text
6
Data Mining
4
Data mining
4
Internet marketing
4
Text mining
3
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Konsumentenverhalten
2
Online retailing
2
Online-Handel
2
Personalisierung
2
Personalization
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
sentiment analysis
2
text mining
2
2001-2010
1
Abkürzung
1
Bibliometric analysis
1
Big data
1
Brand image
1
Brand management
1
Brand positioning
1
Competitive analytics
1
Datenverarbeitung
1
E-commerce
1
International strategic management
1
Markenführung
1
Markenimage
1
Marketing intelligence
1
Multinationales Unternehmen
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Natural language processing
1
Online reviews
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Research trends
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Amkreutz, Johann J.
Alzate, Miriam
He, Wu
Moro, Sérgio
3
Rita, Paulo
3
Abbate, Sandro
2
Akula, Vasudeva
2
Bai, Xue
2
Kim, Jong Min
2
Lee, S. S.
2
Moe, Wendy W.
2
Ramos, Ricardo Filipe
2
Schweidel, David A.
2
Su, Qiuli
2
Viriya Taecharungroj
2
Aakash
1
Abbasi, Ahmed
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Andreu, Luisa
1
Arce-Urriza, Marta
1
Ayo, Charles K.
1
Bellet, Clement
1
Berger, Jonah
1
Bhattacharjee, Biplab
1
Bigné Alcañiz, J. Enrique
1
Boonyanit Mathayomchan
1
Borah, Abhishek
1
Cebollada, Javier
1
Chakraborty, Ishita
1
Chaturvedi, K. R.
1
Chee, Thad
1
Chen, Huan
1
Choi, Sanghak
1
Chong, Dazhi
1
Choudhary, Shweta Kumari
1
Deng, Shasha
1
Du, Qianzhou
1
Dubois, David
1
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E-marketing ; Vol. 1
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
2
Comparing consumer-produced product reviews across multiple websites with sentiment classification
He, Wu
;
Zhang, Zuopeng
;
Akula, Vasudeva
- In:
Journal of organizational computing and electronic commerce
28
(
2018
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011900112
Saved in:
3
A novel social media competitive analytics framework with sentiment benchmarks
He, Wu
;
Wu, Harris
;
Yan, Gongjun
;
Akula, Vasudeva
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 801-812
Persistent link: https://www.econbiz.de/10011416353
Saved in:
4
Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010
He, Wu
;
Chee, Thad
;
Chong, Dazhi
;
Rasnick, Elizabeth
-
2012
Persistent link: https://www.econbiz.de/10009575372
Saved in:
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