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person:"Areni, Charles S."
~person:"Iglesias, Oriol"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand architecture
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Areni, Charles S.
Iglesias, Oriol
Balmer, John M. T.
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Mingione, Michela
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Sinha, Dr. Ratna
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Journal of business ethics : JOBE
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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2
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
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