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person:"Areni, Charles S."
~person:"Iglesias, Oriol"
~subject:"Brand"
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Areni, Charles S.
Iglesias, Oriol
Balmer, John M. T.
4
Dev, Chekitan S.
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Business horizons
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The journal of brand management : an international journal
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
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