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person:"Aristoff, Mandy"
~isPartOf:"Journal of advertising research"
~person:"Wai, King Ting"
~type_genre:"Aufsatz in Zeitschrift"
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The hand, the bill... or both? : the role of credibility in handbill acceptance
Prendengast, Gerald
;
Wai, King Ting
;
Cheung, Wing Yi
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 128-135
Persistent link: https://www.econbiz.de/10009548149
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Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van
;
Aristoff, Mandy
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003833782
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