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person:"Aust, Gerhard"
~person:"Dommer, Sara"
~subject:"Brand loyalty"
~subject:"Einzelhandel"
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Brand loyalty
Einzelhandel
Marketing cooperation
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Aust, Gerhard
Dommer, Sara
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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Marketing Letters
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Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
- In:
Central European journal of operations research : CEJOR …
24
(
2016
)
1
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
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2
Vertical cooperative advertising in a retailer duopoly
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239536
Saved in:
3
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239540
Saved in:
4
Spillover effects of ingredient branded strategies on brand choice: A field study
Swaminathan, Vanitha
;
Reddy, Srinivas
;
Dommer, Sara
- In:
Marketing Letters
23
(
2012
)
1
,
pp. 237-251
Persistent link: https://www.econbiz.de/10010867857
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