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person:"Bartholmé, Roland H."
~person:"Anglada-Tort, Manuel"
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Search: subject_exact:"Werbe-Jingle"
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Bartholmé, Roland H.
Anglada-Tort, Manuel
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International journal of advertising : the review of marketing communications
1
Marketing intelligence & planning
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ECONIS (ZBW)
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
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