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person:"Bauer, Hans H."
~person:"Fong, Nathan M."
~person:"Yang, Morgan X."
~subject:"Membership maintenance"
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International journal of hospitality management
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Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Yang, Morgan X.
;
Yu, Irina Y.
;
Chan, Haksin
;
Zeng, Kevin J.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293772
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