Retain or upgrade : the progress-framing effect in hierarchical loyalty programs
Morgan X. Yang, Irina Y. Yu, Haksin Chan, Kevin J. Zeng
| Year of publication: |
2020
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|---|---|
| Authors: | Yang, Morgan X. ; Yu, Irina Y. ; Chan, Haksin ; Zeng, Kevin J. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 89.2020, p. 1-10
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| Subject: | Hierarchical loyalty programs | Membership maintenance | Membership upgrading | Progress framing | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Mitgliedschaft | Membership |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293772