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person:"Bauer, Hans H."
~person:"Hu, Nan"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
10
Virales Marketing
10
Consumer behaviour
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Bauer, Hans H.
Hu, Nan
Law, Chun Hung Roberts
17
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Groeger, Lars
8
Gu, Bin
8
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Big data analytics in operations and supply chain management
1
Decision support systems : DSS ; the international journal
1
IEEE transactions on engineering management : EM
1
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1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
Can Online Word-of-Mouth Communication Reveal True Product Quality? Experimental Insights, Econometric Results, and Analytical Modeling
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie (Jennifer)
-
2016
Online word-of-mouth (WOM) communication in the form of online product reviews, such as those provided by consumers that have previously purchased a product, has become a major information source for consumers and marketers about a product’s quality. The literature has thus used online product...
Persistent link: https://www.econbiz.de/10014037749
Saved in:
2
Why Do Online Product Reviews Have a J-Shaped Distribution? Overcoming Biases in Online Word-of-Mouth Communication
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie (Jennifer)
-
2016
Online word-of-mouth communication in the form of product reviews is a major information source for consumers and marketers about product quality. The literature has used the mean of online reviews to predict product sales, assuming that the mean reflects product quality. However, using a...
Persistent link: https://www.econbiz.de/10014149786
Saved in:
3
Double learning or double blinding : an investigation of vendor private information acquisition and consumer learning via online reviews
Hu, Nan
;
Dow, Kevin E.
;
Chong, Alain Yee Loong
;
Liu, Ling
- In:
Big data analytics in operations and supply chain management
,
(pp. 213-234)
.
2018
Persistent link: https://www.econbiz.de/10011965410
Saved in:
4
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
5
Not all that glitters is gold : the effect of attention and blogs on investors' investing behaviors
Hu, Nan
;
Dong, Yi
;
Liu, Ling
;
Yao, Lee Jian
- In:
Journal of accounting, auditing & finance
28
(
2013
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10009714478
Saved in:
6
Do links matter? : an investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales
Hu, Nan
;
Tian, Gaoliang
;
Liu, Ling
;
Liang, Bin
;
Gao, Yunjun
- In:
IEEE transactions on engineering management : EM
59
(
2012
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10009549688
Saved in:
7
Fraud detection in online consumer reviews
Hu, Nan
;
Liu, Ling
;
Sambamurthy, Vallabh
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
3
,
pp. 614-626
Persistent link: https://www.econbiz.de/10008841681
Saved in:
8
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
9
Virales Marketing als Weiterentwicklung des Empfehlungsmarketing
Bauer, Hans H.
;
Martin, Isabel
;
Albrecht, Carmen-Maria
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 57-71)
.
2008
Persistent link: https://www.econbiz.de/10003762106
Saved in:
10
Viral Advertising
Bauer, Hans H.
;
Haber, Tobias E.
;
Albrecht, Carmen-Maria
; …
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 267-282)
.
2008
Persistent link: https://www.econbiz.de/10003762162
Saved in:
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