//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Bauer, Hans H."
~person:"Keller, Kevin Lane"
~person:"Sarkar, Abhigyan"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
8
Markenimage
8
Brand management
5
Markenführung
5
Marketing management
4
Marketingmanagement
4
Consumer behaviour
3
Konsumentenverhalten
3
Competitive advantage
2
Marketing
2
Value analysis
2
Wertanalyse
2
Wettbewerbsvorteil
2
Beziehungsmarketing
1
Brand
1
Emotion
1
Markenartikel
1
Market research
1
Marktforschung
1
Measurement
1
Messung
1
Mobile communications
1
Mobilkommunikation
1
Relationship marketing
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
43
Aufsatz in Zeitschrift
43
Arbeitspapier
9
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
Book section
8
Reprint
6
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Lehrbuch
2
Collection of articles of several authors
1
Fallstudiensammlung
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
7
German
1
Author
All
Bauer, Hans H.
Keller, Kevin Lane
Sarkar, Abhigyan
Esch, Franz-Rudolf
18
Burmann, Christoph
12
Fischer, Alexander
6
Park, C. Whan
6
Schmitt, Bernd
6
Bruhn, Manfred
5
Meffert, Heribert
5
Calder, Bobby J.
4
Gierl, Heribert
4
MacInnis, Deborah J.
4
Sattler, Henrik
4
Tybout, Alice M.
4
Wiedmann, Klaus-Peter
4
Aaker, Jennifer
3
Bald, Thorsten
3
Belk, Russell W.
3
Erdem, Tülin
3
Förster, Kati
3
Kniazeva, Maria
3
Loureiro, Sandra Maria Correia
3
Menninger, Jutta
3
Meyer, Anton
3
Mogaji, Emmanuel
3
Ravasi, Davide
3
Rekom, Johan van
3
Roth, Martin S.
3
Rutenbeck, Henrik
3
Schroeder, Jonathan E.
3
Sternthal, Brian
3
Terlutter, Ralf
3
Trommsdorff, Volker
3
Völckner, Franziska
3
Ahuvia, Aaron
2
Asmat Nizam Abdul Talib
2
Balboni, Bernardo
2
Barker, Ryan
2
Batra, Rajeev
2
Baumgarth, Carsten
2
Becker, Kip
2
more ...
less ...
Published in...
All
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
5
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Emotionale Kundenbindung im Mobilfunkmarkt
Bauer, Hans H.
;
Heinrich, Daniel
;
Mühl, Johannes C. M.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 91-108)
.
2008
Persistent link: https://www.econbiz.de/10003753399
Saved in:
8
Measuring brand equity
Keller, Kevin Lane
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 546-568)
.
2006
Persistent link: https://www.econbiz.de/10003420682
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->