//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Beach, Lee Roy"
~person:"Greyser, Stephen A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensimage"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Corporate reputation
15
Firmenimage
15
Corporate culture
8
Unternehmenskultur
8
Decision theory
7
Entscheidungstheorie
7
Brand management
6
Markenführung
6
Brand architecture
5
Markenarchitektur
5
Bibliometrics
3
Bibliometrie
3
Experiment
3
Reputation
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Monarchie
2
Monarchy
2
Nobel Prize
2
Präferenztheorie
2
Public relations
2
Signalling
2
Theory of preferences
2
Öffentlichkeitsarbeit
2
Airline
1
Brand stewardship
1
British Airways
1
Cognition
1
Corporate Identity
1
Corporate brand identity
1
Corporate heritage brand
1
Crisis management
1
Firmenzeichen
1
Fluggesellschaft
1
Großbritannien
1
Heritage Brand Identity Process
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
12
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
15
Author
All
Beach, Lee Roy
Greyser, Stephen A.
Melewar, T. C.
47
Balmer, John M. T.
35
Schwaiger, Manfred
24
Foroudi, Pantea
23
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Newburry, William
12
Swoboda, Bernhard
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Pérez, Andrea
10
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Martin, Graeme
9
Schultz, Majken
9
Abeysekera, Indra
8
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Hatch, Mary Jo
8
Iglesias, Oriol
8
more ...
less ...
Published in...
All
Image theory : theoretical and empirical foundations
6
The journal of brand management : an international journal
2
California management review
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Management decision : MD
1
The journal of product & brand management
1
Working paper series / Bradford University School of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
Corporate communication and the corporate persona
Illia, Laura
;
Greyser, Stephen A.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 21-42)
.
2013
Persistent link: https://www.econbiz.de/10009782162
Saved in:
4
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
5
Corporate brand reputation and brand crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
6
Looking to the future
Beach, Lee Roy
- In:
Image theory : theoretical and empirical foundations
,
(pp. 263-270)
.
2009
Persistent link: https://www.econbiz.de/10010201432
Saved in:
7
The theory of image theory : an examination of the central conceptual structure
Connolly, Terry
;
Beach, Lee Roy
- In:
Image theory : theoretical and empirical foundations
,
(pp. 249-259)
.
2009
Persistent link: https://www.econbiz.de/10010201433
Saved in:
8
Organizational culture and decision making
Weatherly, Kristopher A.
;
Beach, Lee Roy
- In:
Image theory : theoretical and empirical foundations
,
(pp. 211-225)
.
2009
Persistent link: https://www.econbiz.de/10010201436
Saved in:
9
Imperfect information in prechoice screening of options
Potter, Richard E.
;
Beach, Lee Roy
- In:
Image theory : theoretical and empirical foundations
,
(pp. 73-86)
.
2009
Persistent link: https://www.econbiz.de/10010201445
Saved in:
10
Differential versus unit weighting of violations, framing, and the role of probability in image theory's compatibility test
Beach, Lee Roy
;
Puto, Christopher P.
;
Heckler, Susan E.
; …
- In:
Image theory : theoretical and empirical foundations
,
(pp. 41-49)
.
2009
Persistent link: https://www.econbiz.de/10010201448
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->