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person:"Bennett, Gregg"
~person:"James, Jeffrey D."
~subject:"Fußball"
~subject:"Sponsorship"
~subject:"Sport"
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Sports marketing
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10
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Bennett, Gregg
James, Jeffrey D.
Nufer, Gerd
27
Cornwell, T. Bettina
17
Funk, Daniel C.
16
Breuer, Christoph
15
Ko, Yong Jae
15
McDonald, Heath
15
Bühler, André W.
14
Jensen, Jonathan A.
14
Kunkel, Thilo
14
Biscaia, Rui
13
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12
Koronios, Konstantinos
12
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11
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11
Uhrich, Sebastian
11
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11
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10
Kwak, Dae Hee
10
O'Reilly, Norm
10
Chanavat, Nicolas
9
Cho, Heetae
9
Kim, Yu Kyoum
9
Thrassou, Alkis
9
Vrontis, Demetris
9
Woratschek, Herbert
9
Chadwick, Simon
8
Cobbs, Joe
8
Grohs, Reinhard
8
Heere, Bob
8
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Lock, Daniel
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Pedersen, Paul M.
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Ratten, Vanessa
8
Shapiro, Stephen L.
8
Shuv-Ami, Avichai
8
Woisetschläger, David
8
Dickson, Geoff
7
Dimitropoulos, Panagiotis
7
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7
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Sport management review
3
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
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1
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
2
Does being a sport fan provide meaning in life?
Delia, Elizabeth B.
;
James, Jeffrey D.
;
Wann, Daniel L.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
Saved in:
3
A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
Saved in:
4
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
Saved in:
5
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
6
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
7
A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo
;
James, Jeffrey D.
;
Kim, Yu Kyoum
- In:
Sport management review
16
(
2013
)
2
,
pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
Saved in:
8
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
9
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
10
Measuring the effectiveness of sponsorship of an elite intercollegiate football program
Dees, Windy
;
Bennett, Gregg
;
Villegas, Jorge
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003763457
Saved in:
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